Social Media Manager_Remote

Social Media Manager

About the role

pop.store is a next-generation social monetization platform that gives creators the website they need to grow and scale their business. Unlike social platforms where algorithms control reach, pop.store empowers creators to own their audience and contacts, build direct relationships with fans, and reach out to them anytime. From showcasing content and selling products to hosting exclusive live streams and building communities, pop.store helps creators turn influence into a sustainable business — with full control at every step.

Pop.store is part of CommentSold, AMerica’s #1 live selling SaaS platform and currently has over 50 people based out of India. 

Our ideal candidate is team-oriented, passionate, and comfortable working in a fast-paced environment with a US based company or client focusing on the US market. The Social Media Manager will help execute pop.store’s social media strategy across multiple platforms. This role requires a social-savvy storyteller with a proven ability to create engaging short-form video content, drive community engagement, and translate our brand voice into culturally relevant, creator-focused campaigns.

You will report to a Social Media Manager based in the US and work closely with the broader marketing team. 
Location: India Mumbai (preferred)/ Bangalore (optional)
Timing: 4:00PM to 1:00AM

In this role you will

Content Creation & Storytelling

• Ideate and script high-quality, engaging social-first content (especially video formats like Reels, Shorts, TikToks).
• Develop creative concepts and storytelling angles that resonate with creators and entrepreneurs
• Added bonus if you can edit and repurpose content for different platforms with a deep understanding of trends, formats, and algorithms.

Social Strategy & Execution

• Manage pop.store’s presence across platforms (Instagram, TikTok, YouTube Shorts, X, LinkedIn, etc.).
• Develop and maintain a content calendar aligned with product launches, campaigns, and creator stories.
• Optimize content for reach, engagement, and follower growth.

Community Building

• Engage with creators, followers, and brand advocates to build a strong, authentic community.
• Respond to comments, DMs, and creator conversations in a way that reflects pop.store’s brand voice.

Trendspotting & Insights

• Stay on top of social trends, emerging platforms, and creator-led storytelling.
• Monitor performance analytics and translate insights into content and engagement strategies.
  
  If you’re right for this role, you:
• Have 3+ years of experience in social media marketing; ideally with a focus on creator-led platforms, B2C companies, brands or consumer startups.
• Have experience managing organic social media campaigns and creating content across various social platforms including Facebook, Instagram, TikTok, and YouTube
• Proven ability to grow social channels and foster community engagement, developed creative concepts and storytelling angles that resonate with target audience
• Excellent communication skills with a knack for translating brand messaging into authentic social moments.
• Deep understanding of creator economy culture and storytelling that resonates with creators. 
• Self-starter, creative thinker, and culturally plugged into US social trends.
• Have experience with social analytics and reporting across all platforms
• Have experience with content editing platforms such as Canva, CapCut, Adobe Photoshop or Adobe Express